The video that Rosen presented in his article was very interesting. It actually showed what is happening when the public turns away from media and connect amongst themselves. It reminded me of what happens when viewers leave their living rooms and connect to the world through the internet or social media sites. From this example we see how the big media was left out, which is why it is imperative that big media joins the conversation as well through the internet and social media sites. If people are no longer going to the big media and sitting in their living rooms as much then big media has to find them and connect with them through the internet.
Rosen also gives his thoughts an advice on the relationship between journalists and viewers. One of the first thing he mentions is to refer to “viewers’ as users. It steps away from naming the people as tools journalists use them for and supports his motto of: “the way you imagine the users will determine how useful a journalist you will be.” Another important piece of advice was to remember, the users know more than you do. This I think is very important to know because at the end of the day whether they are amateur journalist or just bloggers they are the people, they are more connected to other people and have more opportunities to expand on what they already know than journalist do.
Lastly he also mentioned a quote from Alexis De Tocqueville, a Frenchman, who said, “newspapers make associations and associations make newspapers.” This to me is very true. Without newspapers there will be no association and without association, there will be no newspapers. The two go hand in hand and when in sync will create a moving collaboration. This collaboration is the reason for open conversation and the reason why people are able to connect and learn from another. Not only are the users learning but the media is learning as well and getting a better chance to understand the viewers in order to “ listen to demand and give people what they have no way to demand,” which is another one Rosen’s vital advice.